Welcome to Verkroost.com

How can I help?
I am a digital transformation specialist with over two decades of senior management experience in tech, media, and telecoms. I have worked in (commercial) leadership roles with several companies, from listed companies to start-ups, developing strategy, teams, and results.

I am currently employed full-time as Director of Digital Transformation at Holland Casino. Occasionally I deliver keynote speeches on Digital Transformation, Media History, and Strategy. I sometimes serve as moderator at industry events, and I have been an advisory board member at several companies for many years.

Transformational leadership is about delivering the vision, connecting people, and getting things done. Change is never easy, but you can minimize the negative impact of change by building an effective, resilient, and adaptive culture. Check out my (Dutch) talk about transformational leadership on YouTube:

Let’s connect!
If you think I can add value for you, let me know.