Welcome to Verkroost.com


Who I am.
I am a manager, advisory board member, mentor, strategy consultant, writer and speaker. I have over two decades of leadership experience in tech, media and telecoms. I love innovation and teamwork.

As a leader I deliver vision and connect people. I invest time and energy in building business and teams. I manage change by putting clear processes in place, reducing ambiguity. I get things done.

I work as an adviser to both individuals and teams. Assignments range from providing personal feedback and mentoring to strategy development, integrating digital technology or re-organizing teams and businesses.

I am passionate, driven, “always on”. Change makes me happy.  I like teaching and storytelling. I connect easily with audiences, from server room to board room. I tend to take a positive view and see opportunities rather than threats.

To understand the question behind an assignment, you have to go deep. To make sure that I understand what you are asking for, and what you need. I may have some questions before we kick off. Bear with me :)

In my 20+ years at leading media companies, technology companies, agencies and publishers I have built up deep knowledge of strategy, digital technology and business models.

I prefer assignments with clear KPI’s. Depending on what is needed, the focus can be personal growth, organizational change, cost reduction or business model innovation.

Let’s connect!
I’m here to help. If you think I can add value for you, let me know.