Welcome to Verkroost.com

How can I help you?
I am a digital transformation specialist with over two decades of senior management experience in tech, media, and telecoms. I have worked in (commercial) leadership roles with several companies, from listed companies to start-ups, developing strategy, teams, and results.

I am currently employed full-time as Director of Digital Transformation at Holland Casino. Occasionally I deliver keynote speeches on Digital Transformation, Start-ups and Media History and Strategy, and I act as personal mentor or board advisor.

Transformational leadership is about delivering the vision, connecting people, and getting things done. Change is never easy, but you can minimize the negative impact of change by building an effective, resilient, and adaptive culture. Check out my (Dutch) talk about transformational leadership at www.perspectives.nu

Let’s connect!
If you think I might be able to add value for you, let me know.