Welcome to Verkroost.com


Who I am
I am a senior manager, advisory board member, mentor, strategy consultant, writer and speaker. I have over two decades of leadership experience in tech, media and telecoms. I “get” Digital.

As a leader I deliver vision and connect people. I invest time and energy in commercial and team growth.  I manage change by putting clear processes in place, reducing ambiguity.

I am passionate, driven, and creative. Change makes me happy. I am an accomplished writer and speaker. I connect easily with audiences, from board room to server room.

I always go deep to understand the question behind an assignment. To make sure that I understand what you are asking for, and what you need, I may have some difficult questions before we dive into the execution. Bear with me :)

In my 20+ years at media companies, technology companies, agencies and publishers I have built up deep knowledge of digital strategy, technology and business models.

I prefer assignments in fast-paced, data-driven environments, working with clear KPI’s. Depending on what is needed, the focus can be personal growth, revenue growth, organizational change, cost reduction or business model innovation.

Let’s connect
I’m here to help. If you think I can add value for you, let me know!